Worldwide online dating market

Online dating is now so important to the UK economy that the Office of National Statistics recently added online dating to its basket of goods and services to calculate UK inflation rates.

Today, 12% of 55- to 64-year-olds report ever using an online dating site or mobile dating app versus only 6% in 2013.Most generated revenue through a subscription model – typically members will sign up for free, but be charged if they would like to connect to someone’s profile.Others are entirely free to join and use, but make money through advertising – though this model’s popularity is waning due to the lack of reliability of cashflow.In recent years, a new generation of tech savvy individuals has emerged, which regularly uses devices to keep in touch with their friends and relatives, as well as for access to online dating sites or apps.In addition, older adults have also discovered the benefits of online dating services to connect with other people; and today they represent a significant segment of the online dating market.

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